How to use email placeholders in booking emails

Email placeholders are dynamic fields you add to your Superb email templates so each booking email is filled with that guest's own reservation details.

What you need

A Superb Partner account with access to Settings → Marketing and Communication → Emails

How email placeholders work

An email placeholder is a field that is replaced with real booking information when the email is sent to the guest.

Write the placeholder inside double curly braces, exactly as listed in this article: kb-article-module-5
Placeholders are case-sensitive
Placeholders can be combined freely in the same email
Placeholders work in the email text of your booking email templates

Guest information placeholders

Use guest placeholders to address the guest by name.

kb-article-module-5 — the guest's full name. Example: "John Smith". Use it to greet the guest in a confirmation email.

Booking detail placeholders

Booking placeholders insert the date, time, and size of the reservation.

— number of guests in the booking. Example: "4" or "4 guests". Use it to confirm the party size.
— day of the week of the reservation. Example: "Monday" or "Saturday". Use it so the guest can identify the day quickly.
— full date of the reservation. Example: "15 March" or "15/03". Use it to confirm the exact date.
— start time of the reservation. Example: "7:00 PM" or "19:00". Use it to confirm the arrival time.
— length of the reservation. Example: "2 hours" or "90 minutes". Use it to set expectations for table time.
— time the reservation ends. Example: "9:00 PM" or "21:00". Use it to tell the guest when the table reservation concludes.

Restaurant and location placeholders

Location placeholders identify the restaurant and the area the table is in.

— the name of your restaurant or venue. Example: "La Bella Cucina".
— the room, area, or section the table is in. Example: "Main Dining Room", "Terrace", or "Private Room". Use it in venues with several areas.

Policy placeholders

Policy placeholders insert your cancellation terms into the email.

— your cancellation policy and deadline. Example: "Please cancel at least 24 hours in advance". Use it to communicate the cancellation terms of the booking.

Example booking confirmation template

This template uses the booking email placeholders together.

Dear kb-article-module-5,

Your reservation at  is confirmed!

Reservation Details:
- Date: , 
- Time:  - 
- Duration: 
- Party Size: 
- Location: 



We look forward to welcoming you!

Best regards,

What the guest receives

Each placeholder is replaced with the details of that booking.

Dear John Smith,

Your reservation at La Bella Cucina is confirmed!

Reservation Details:
- Date: Saturday, 15 March
- Time: 7:00 PM - 9:00 PM
- Duration: 2 hours
- Party Size: 4 guests
- Location: Main Dining Room

Please cancel at least 24 hours in advance to avoid charges.

We look forward to welcoming you!

Best regards,
La Bella Cucina

Which placeholders to include

Include these placeholders in every booking email:

kb-article-module-5 — personalises the email
and — the core booking information
— identifies your restaurant
— states your cancellation terms

Consider these placeholders as well:

— lets the guest verify the party size
— sets expectations for table time
— useful in venues with several areas
— clarifies when the table reservation ends